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Digital Marketing Strategy
As a Digital Marketing Strategist, I help brands clarify their positioning, audience, offers, content direction, and digital growth opportunities so their online presence feels connected instead of scattered.
Digital Marketing Strategist · Creator · Founder of Fav Studio
Chrisianie Pacheco, Digital Marketing Strategist for Creator-Led Brands
I help creators, coaches, educators, beauty professionals, and personal brands build a clearer online presence by connecting strategy, content, websites, platforms, and digital offers into systems that feel aligned, intentional, and easier to grow.
About Chrisianie Pacheco
A Digital Marketing Strategist Who Understands Content, Design & Online Business
I'm Chrisianie Pacheco, a Digital Marketing Strategist, founder of Fav Studio, content creator behind @favnani, creator of balletadultos.com, and digital educator with courses on Udemy and templates for creators and online business owners.
My work lives at the intersection of communication, creativity, design, content, and digital systems. I help creators and online brands understand what they need to say, where they need to show up, what platform makes sense for their goals, and how to create an online presence that feels clear, beautiful, and connected.
I do not believe every business needs the same website, platform, content strategy, or funnel. My approach is about understanding the full picture — your message, audience, offers, content, business model, and future goals — then helping you choose and build the right digital system for where you are and where you want to grow.
Sometimes that means Kajabi. Sometimes it means Squarespace. Sometimes it means improving your content, SEO, landing pages, launch assets, digital products, or full customer journey.
The goal is always the same: to make your brand easier to understand, easier to trust, and easier to buy from.
My Story
I've Been Creating Online Since Before I Knew It Was Marketing
I started sharing content online when I was 12 years old. At first, it was just fun — a way to express myself, explore ideas, document what I loved, and connect with people through the internet.
Over time, that curiosity became the foundation of my work.
I studied Comunicación Social at UCAB, where I learned how to think about messaging, storytelling, media, audiences, and the way people connect with information. Later, I continued building my digital and design skills through courses like UX and UI Design at Platzi in 2022 and WordPress Design and Implementation at Platzi in 2021.
That mix of communication, design, content, and strategy shaped the way I work today: not just making things look beautiful, but making them make sense.
Through Fav Studio, I now help creators, coaches, educators, personal brands, and online business owners bring their ideas into clearer digital experiences — from websites and content systems to Kajabi platforms, digital products, sales pages, and launch support.
A Creator Building for Other Creators
Before I built digital systems for clients, I was building my own.
As @favnani, I share content around ballet, beauty, wellness, creativity, and the behind-the-scenes of building a creative business. Being a creator myself has taught me how personal, vulnerable, and strategic it can be to show up online.
I understand the pressure of posting consistently, finding your voice, turning ideas into content, and wanting your online presence to reflect who you are becoming — not just what you have already done.
That perspective is a big part of how I work with clients.
I do not see your content, website, offer, or platform as separate pieces. I see them as part of one ecosystem: how people discover you, what they understand about you, how they experience your work, and what makes them feel ready to trust you.
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How I Help
Digital Strategy for Brands That Need the Right System, Not Just Another Platform
My work is not about doing everything for everyone. It is about understanding different digital systems well enough to help each client choose what actually makes sense for their business.
A creator launching a course does not need the same setup as a service provider building authority. A beauty educator does not need the same website structure as a coach selling a membership. Every brand has a different path, and the digital system should support that path.
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Platform Strategy
I help clients understand which platform or system makes the most sense for their goals — whether that is Kajabi, Squarespace, Canva, email marketing, landing pages, digital products, or a simpler setup that is easier to maintain. The goal is not to use the trendiest platform. The goal is to choose the one that supports the business best.
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Kajabi Experience
As a vetted Kajabi Expert, I understand how to use Kajabi for online courses, memberships, sales pages, funnels, checkouts, and digital product experiences. Kajabi can be powerful, but only when the structure is clear. I help creators and educators turn it into a platform that feels organized, premium, and easier for students or buyers to move through.
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Squarespace Website Strategy
As a Squarespace Designer, I help creators, service providers, coaches, beauty brands, and personal brands create websites that feel elevated, easy to navigate, and aligned with their offers. Squarespace is often a beautiful fit for brands that need a polished online home, strong SEO structure, and a platform they can actually manage.
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Content & Visibility
Because I am also a content creator, I understand that content is not just about posting. It is about building trust, showing your perspective, educating your audience, and creating a bridge between your visibility and your offers. I help brands make content feel more intentional, so social media, SEO, website copy, and digital products are not working as separate pieces.
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Digital Product & Launch Systems
I help organize the pages, funnels, checkouts, resources, content, and launch assets needed to sell courses, templates, memberships, services, and online offers with more clarity. This can include Kajabi setup, sales pages, opt-in pages, email flow planning, course structure, digital downloads, and the user journey around the offer.
Background
Communication, UX, Web Design & Creator-Led Strategy
My background brings together formal communication training, digital design education, platform experience, and years of creating content online.
Comunicación Social — UCAB
Training in communication, storytelling, media, messaging, and audience understanding.
UX and UI Design — Platzi, 2022
User experience, interface design, digital product thinking, layout, hierarchy, and usability.
WordPress Design and Implementation — Platzi, 2021
Website structure, content management, design implementation, and digital platform foundations.
Ongoing Platform Experience
Kajabi, Squarespace, Canva, SEO, content systems, landing pages, digital products, online courses, templates, and creator-focused marketing.
Founder of Fav Studio
The Studio Behind Creator-Led Digital Growth
Fav Studio is the digital studio I created for creators, coaches, educators, beauty professionals, and personal brands who want their online presence to feel more strategic, elevated, and connected.
Through Fav Studio, I help clients build digital experiences across websites, Kajabi, Squarespace, Canva, SEO, social media, digital products, and content systems.
But at the heart of the work, it is never just about the platform.
It is about helping your audience understand who you are, what you offer, why it matters, and how to take the next step.
My Approach
Pretty Is Not Enough. Strategy Is What Makes It Work.
I love beautiful design. I care about aesthetics, details, typography, images, spacing, and the feeling of a brand.
But I also know that pretty is not enough.
A beautiful website means very little if people do not understand what you sell. A strong content strategy does not work if there is no clear offer behind it. A platform like Kajabi or Squarespace can only support your growth when it is structured around your actual business.
That is why my approach combines creativity with strategy.
I want your online presence to feel beautiful, yes — but also clear, organized, intentional, and built to support the next version of your brand.
Specialties
Strategic Support Across the Systems That Shape Your Online Business
I understand different platforms, tools, and digital systems so I can help clients choose what makes the most sense — not just what looks popular online.
Strategy
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- Digital Marketing Strategy
- Platform Strategy
- Creator Business Systems
- Personal Brand Strategy
- Creator Marketing
Kajabi
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- Kajabi Course Experiences
- Kajabi Sales Pages & Funnels
- Online Course Experiences
- Digital Product Setup
- Launch Assets
Websites & SEO
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- Squarespace Website Design
- Squarespace SEO
- Landing Page Strategy
- SEO & Website Optimization
- Website User Experience
Content & Education
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- Content Strategy
- Social Media Strategy
- Content Direction
- Canva Systems
- Digital Templates
- Online Education
- Udemy Courses
English & Spanish
A Bilingual Digital Marketing Strategist for Modern Online Brands
I work with clients in English and Spanish, supporting creators, coaches, educators, beauty professionals, and digital entrepreneurs who want to build a stronger online presence for bilingual or multicultural audiences.
Chrisianie Pacheco es una Digital Marketing Strategist bilingüe, fundadora de Fav Studio, creadora de contenido detrás de @favnani, creadora de balletadultos.com y educadora digital con cursos y templates para creadores.
Ayuda a creadores, coaches, educadores, marcas personales y negocios digitales a construir una presencia online más clara a través de estrategia digital, contenido, websites, Kajabi, Squarespace, SEO, productos digitales y sistemas pensados para crecer con intención.
Work With Chrisianie
Ready to Build a More Strategic Online Presence?
If your content, website, platform, or offers feel disconnected, I can help you bring everything together with strategy, design, and a clearer digital experience.
FAQ
Common questions
01Who is Chrisianie Pacheco?
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Who is Chrisianie Pacheco?
Chrisianie Pacheco is a Digital Marketing Strategist, founder of Fav Studio, content creator behind @favnani, creator of Ballet Adultos, and digital educator with courses and templates for creators. She helps creators, coaches, educators, beauty professionals, and personal brands build clearer digital systems through strategy, websites, content, Kajabi, Squarespace, SEO, and digital products.
02What is Chrisianie Pacheco's background?
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What is Chrisianie Pacheco's background?
Chrisianie studied Comunicación Social at UCAB and continued her digital education through Platzi, including UX and UI Design in 2022 and WordPress Design and Implementation in 2021. Her work combines communication, content, design, strategy, and digital systems.
03What does Chrisianie Pacheco do as a Digital Marketing Strategist?
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What does Chrisianie Pacheco do as a Digital Marketing Strategist?
As a Digital Marketing Strategist, Chrisianie helps clients clarify their positioning, choose the right platforms, improve their websites, structure their content, optimize their digital offers, and build online systems that support business growth.
04Is Chrisianie Pacheco a Kajabi Expert?
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Is Chrisianie Pacheco a Kajabi Expert?
Yes. Chrisianie Pacheco is a vetted Kajabi Expert with experience helping creators and online business owners organize Kajabi websites, courses, sales pages, funnels, checkouts, and digital product experiences.
05Is Chrisianie Pacheco a Squarespace Designer?
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Is Chrisianie Pacheco a Squarespace Designer?
Yes. Chrisianie Pacheco works with Squarespace as part of her broader digital strategy work, especially for creators, service providers, coaches, beauty brands, and personal brands that need a polished website with a clear structure.
06Does Chrisianie Pacheco create courses and templates?
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Does Chrisianie Pacheco create courses and templates?
Yes. Chrisianie Pacheco has created courses on Udemy and digital templates for creators, freelancers, and online business owners. Her resources are designed to make digital strategy, content, websites, and online business systems easier to understand and implement.
07Why does Chrisianie work across different platforms?
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Why does Chrisianie work across different platforms?
Chrisianie works across different platforms because not every business needs the same system. Her role is to understand the client's business model, audience, offers, and goals, then recommend the digital structure that best supports them.
08Does Chrisianie work in English and Spanish?
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Does Chrisianie work in English and Spanish?
Yes. Chrisianie Pacheco works in both English and Spanish, supporting bilingual creators, coaches, educators, and online business owners.
Let's Build Something Clearer
Your Online Presence Should Feel Like It Finally Makes Sense
Whether you need a stronger strategy, a clearer website, a better platform, a digital product system, or support connecting all the pieces, I can help you create a digital presence that feels aligned with where your brand is going next.